Research Insights

View the Resource By Rong Wang, Michelle Shumate Increasingly, nonprofits and corporations publicly communicate about their partnerships. Guided by Information Integration Theory, this paper examines how information about a nonprofit’s relationship with a corporation relates to individuals’ intention to donate and volunteer. This research used a two-study experimental design. Study 1 (N = 966) examined how partnership explanations and evaluation were related to the two outcomes. Study 2 (N = 970) further examined whether

View the Resource By François Cooren, Michelle Shumate In this conversation, the authors discuss what corporate social responsibility (CSR) means, the role of communication in CSR, the ways actors and material conditions shape, limit, enable, or amplify a corporation’s social responsibility and the unique contributions of communication scholarship to corporate social responsibility research. The conversation illuminates points of convergence and divergence in the scholar’s perspectives and approaches to CSR communication

View the Resource By Jennifer Ihm, Michelle Shumate The contemporary media environment transforms the organization-volunteer relationship by attenuating the formation of organizational belonging, often thought to be the result of direct interactions and face-to-face meetings. We examine and compare factors that influence offline and online volunteering. We investigate the ties for communicating about volunteering that bind individuals to nonprofit organizations (NPOs) and the ways that multiple levels of identification influence