By Reyhaneh Maktoufi
In order for science media to thrive in an environment where science misinformation is prevalent – more than ever communicators need tools to be effective in reaching audiences. Researchers in science communication have developed best-practices approaches that can be extremely useful.
Connecting researchers in science communication and practitioners including science filmmakers can lead to research that is more applicable and impactful and relevant to the needs of producers, in addition to media content that is based on the latest best-practice evidence.