This collaborative research project focuses on enabling leaders to persuade health care officials to adopt innovative practices designed to improve health outcomes for women and children in India. Surveys, conducted with thousands of health care workers, will enable the research team to map the social networks, attitudes, and motivations of these health care officials.
This unique combination of network methodologies and social influence strategies examines not only who, but also how individuals should be targeted in order to scale up healthcare solutions.
- Funded by The Gates Foundation
- Data collection: India
- Estimated number of participants: 14,000+
- Collaborative project with Noshir Contrator (Northwestern University, SONIC Lab), Leslie DeChurch (Georgia Institute of Technology), Paul Leonardi (UC-Santa Barbara), and Larry Prusak.