Nonprofit-Corporate Partnerships

This National Science Foundation-funded project, in collaboration with Amy O’Connor (University of Minnesota), examines how people respond to information about corporate-nonprofit partnerships. We have conducted three waves of experiments with about 2500 people. The goal of these experiments is to determine what types of communication causes people to change their attitudes and ideas about nonprofits and corporations. In addition, we examine if these ideas translate into behaviors, like donating, volunteering, engaging in corporate activism, and awarding punitive damages.  We are currently analyzing and writing about these experiments, so watch this page for future publications and presentations.