This research examines both activists and consumers’ reactions to a variety of messages concerning a spectrum of corporate-NGO partnerships. Non-governmental organizations (NGOs) are increasingly partnering with corporations in the forms of philanthropy, cause marketing, brand certification, and collective impact partnerships.

  • Funded by the National Science Foundation
  • Data collection: United States
  • Duration: 2014-2016
  • Estimated number of participants: 1,000 individual participants