Two Paths Diverged: Examining the Antecedents to Social Entrepreneurship

By Michelle Shumate, Yannick Atouba, Katherine R. Cooper, Andrew Pilny

This research examines the antecedents that motivate and prepare social entrepreneurs to begin social ventures. Drawing from in-depth interviews with 20 social entrepreneurs, this research reveals that there are two paths to social entrepreneurship: the activist path and the business path. Both activist and business social entrepreneurs were motivated by a family legacy or a transformative early adulthood experience as the moral basis for forming a social venture, and both suggested that prior work experience was instrumental in helping them launch their social venture. However, activist social entrepreneurs were likely to form their social venture as a continuation of their ongoing work on a social issue. In contrast, business social entrepreneurs’ first activity on a social issue was to form a social venture. This research suggests that these two different paths to social entrepreneurship result in different types of social ventures.