Exploring Stakeholders’ Assessments of Organizational Identity and Identification in the Context of CSR Partnerships
View the Resource By Amy O’Connor, Michelle Shumate, Rong Wang Using an experimental design with non-fictitious organizations, we examine how stakeholders (N = 845) describe corporations and nonprofits. We interrogate the types of words stakeholders include in their mind maps of corporations and nonprofits prior to receiving information about a partnership. Descriptive results indicate that nonprofits received more concepts than corporations the three most popular categories were product or service,

