News Media, Social Media, and Hyperlink Networks: An Examination of Integrated Media Effects
View the Resource By Sophia Fu, Michelle Shumate Research typically focuses on one medium. But in today’s digital media environment, people use and are influenced by their experience with multiple systems. Building on media ecology research, we introduce the notion of integrated media effects. We draw on resource dependence and homophily theories to analyze the mechanisms that connect media systems. To test the integrated media effects, we examine the relationships

