Corporate Reporting of Cross-Sector Alliances: The Portfolio of NGO Partners Communicated on Corporate Websites
View the Resource By Michelle Shumate, Amy O’Connor Nongovernmental organization (NGO)–corporate alliances are a strategic type of institutional positioning communication. From a sample of 155 US Fortune 500 corporations and 695 NGOs drawn from corporations’ websites, this research examines: (a) the number of NGOs with which corporations communicate alliances; (b) the patterns of communicated alliances that exist between corporations in economic industries and NGOs in social issue industries; and (c)
