Social Media Activity and Hyperlink Network Analysis: A Holistic Media Ecology Perspective
View the Resource By Sophia Fu, Michelle Shumate This study examines a hyperlink network among non-governmental organizations (NGOs) in China. Using social media activity, indicated by the presence of a profile, length of time since social media adoption, number of accounts followed, and number of posts, we investigate NGOs’ hyper linking behaviors from a holistic media ecology perspective. Drawing from homophily and resource dependence theory, this research aims to understand NGOs’