
NNSI Research Report: Nonprofit Business Relationships
By Michelle Shumate As nonprofits consider partnering with businesses in a variety of ways, including sponsorships, cause-marketing, or more integrative arrangements, two important questions emerge. First, which businesses should they partner with? Second, how many business partnerships do most nonprofits maintain and talk about? In other words, how many is too many? Shumate, Hsieh and O’Connor examine these questions in their 2016 study of 122 of the largest, most recognizable U.S.