The Case for a Two-Step Approach to Agricultural Campaign Design
View the Resource By Jennifer Ihm, Macarena Pena-Y-Lillo, Katherine R Cooper, Yannick Atouba, Michelle Shumate, Julia Bello-Bravo, Niango Malick Ba, CléMentine L Dabire-Binso, Barry Robert Pittendrigh Development campaigns designed to scale up effective agricultural solutions often rely on media. Information and communication technologies for development (ICT4D) proponents argue that increased media penetration is necessary for such campaigns to succeed. Interviews of 63 extension agents and 200 farmers in Burkina Faso