Referral Data Metrics: What Is Lacking and How to Improve Data Practices Going Forward
Our previous blog, “Referral data metrics: what they are, what exists, and why they are important,” outlined the five data metrics that inform navigation systems: quality control metrics, demand metrics, supply metrics, referral metrics, and system impact metrics. If you haven’t read the previous entry, check it out first because this article extends this discussion of referral metrics. In this article, we describe essential improvements to metrics that are not